Credit unions nationwide have a powerful tool to showcase their impactful work in our communities. Today marks the launch of the completely redesigned CU Social Good, a collaborative platform for storytelling and data collection powered by NetGiver, the charitable giving CUSO.

This robust platform strengthens the credit union movement by capturing, amplifying, and analyzing the stories of credit unions making a difference in their neighborhoods. Building upon the legacy of the original CU Social Good platform, launched in 2013 by the Dakota Credit Union Association, the new site offers a suite of features designed to elevate credit union storytelling.

“NetGiver stands by the belief that credit unions are the unsung heroes of countless communities and have the opportunity to stand head and shoulders above other financial institutions simply by using GiveBack as a business differentiator,” said Eric Berg, President and CEO of NetGiver. “CU Social Good is a powerful tool for credit unions to step into the spotlight, share their inspiring stories all while providing valuable data that showcases the undeniable positive impact they create.”

Data-Driven Advocacy for Credit Unions
CU Social Good goes beyond heartwarming anecdotes. The revamped platform can be seamlessly integrated with other data collection systems, such as NetGiver, to allow credit unions to track and quantify their community investments. This combined approach provides a compelling narrative supported by hard numbers, strengthening credit unions' position in legislative and public advocacy efforts.

“In an increasingly competitive financial landscape, data is essential for credit unions to demonstrate their value proposition effectively,” said Miriam Ackerman, Co-founder at NetGiver. “This data-driven approach strengthens credit union positioning in legislative and public advocacy efforts, ensuring their voice is heard and their unique contributions stand out amongst the clamor of neobanks, fintechs, and large financial institutions.”

A Collaborative Hub for Credit Union Impact
The new CU Social Good fosters collaboration and knowledge sharing within the credit union community.
Credit unions can easily submit their stories, access resources on best practices for community engagement,
and connect with other institutions driving positive change.

Lend Your Voice
NetGiver invites all credit unions and leagues to join the CU Social Good movement. Visit the new website at CUSocialGood.com to learn more about:

Sharing your credit union's impactful stories
Accessing resources and toolkits to enhance community engagement
Leveraging data to amplify your advocacy efforts

Contact CU Social Good to explore sponsorship opportunities and data integration. Together, credit unions can harness the power of CU Social Good to showcase the transformative role they play in building stronger, more vibrant communities. CU Social Good Sneak Peek: https://my.netgiver.app/CUsocialGood

CU Social Good: A New Chapter in Credit Union Storytelling