The top trend for nonprofit fundraising is all around digital wallets, cryptocurrency and electronic donations through payment apps that make giving faster and easier. Online fundraising that prioritizes the donor experience and pays attention to the audience’s needs will be the first step to succeeding in this evolving fundraising world. Nonprofits have reported a 77% increase in online revenue over the past five years! The more options you have, the more likely they are to give. 

However, many of these methods may be packed full of processing and platform fees that make donors nervous and may cause them to give less in the end. Adding an additional donation stream that provides fee-free, automized giving a key to success in leveraging the power of digital donations. With NetGiver, enrollment is always free to nonprofits AND 100% of every donation dollar goes directly to the nonprofit.

Plus, you can add the NetGiver “widget”, a simple-to-install button that gives donors a fee-free option right on your website. Having donors stay on your website to make their donations provides trust authority and encourages repeat visits.

For more information about the NetGiver widget, contact us at nonprofits@netgiver.com for a demo.

Recurring donations
Another trend sweeping the nonprofit publications is recurring donations. 52% of millennials are more likely to give over a longer period of time and 45% of donors are enrolled in a recurring giving program. Recurring givers are 3 – 5x more valuable than a one-time donor.  

We live in a subscription-based world, and giving is no different. Smaller, recurring payments that automatically renew tend to be more manageable and convenient for consumers, while companies enjoy increased customer retention. Monthly givers tend to donate more over time than their counterparts who donate once per year. The annual value of regular givers is worth nearly three times more than that of one-time donors!

With NetGiver, all donors are able to set up recurring donations so they may easily give all year long! This is the first of many app upgrades in 2022.

Become a Podcast star!

Become a part of the Imagine the Difference Podcast! If you haven’t checked out our podcast, we’re committed to telling the stories of nonprofits and their credit union partners to showcase the great work they do together. Do you have one of these stories? If you have a credit union partner and would like to possibly be featured, please use this form to tell us your story!

Looking to enhance your marketing game?
NetGiver provides tools for nonprofits to help promote NO-FEE giving. Have you checked out our Google Drive library yet? Whether it’s email, social or website content…we have what you need to get the word out. For assistance with marketing ideas, please contact Stephanie Carlson, Director of Marketing at stephanie@netgiverapp.com