Giving Season – A Time to Give Thanks

Did you know that on a single day in 2020, people donated $380 Million to their favorite charities?  Think about what was going on then – on Giving Tuesday December 1, 2020 – do we have to remind you?  Well, a Chinese robot landed on the moon.  Spotify announced its most-streamed artist was Bad Bunny.  And there was no COVID-19 vaccine yet.

We think the most important thing that happened that day was that a record was set for charitable giving on a single day.  In fact, Americans broke the record for annual charitable giving in 2020.  Online giving increased by 20 percent.  Why is that important?  People were “locked down” and the phone or computer screen was a primary means of communication, setting up a digital habit for some folks who hadn’t had one before.

The digital wave is spurred on by the growth of QR Codes, those squares within a square, that make it easy to point your phone and donate on the spot.  Sixty percent of Millennials are regular givers and they are more likely to use digital technology to donate.  It’s even easier to build your virtual fundraising technology with the NetGiver App.  We can add a widget to your website, or point your QR code to our App.  Since 59 percent of Generation X are regular donors (averaging $732 annually) it makes more sense than ever.   

With NetGiver, giving is secure and free.  Nonprofits love getting 100 percent of their donations via our app and your donors love knowing that all their money will be used to help their favorite cause.  Donors tend to think twice about giving if they have to pay a fee on top of their gift.  Other platforms say they are free but have hidden fees which means you get less than what the giver intended or they have to pay a fee to give.  

Giving season is the perfect time to introduce your base to a safe and easy way to give and to show new donors that you value their time and resources.  Another plus?  Using Fin-Tech is “sticky” which means people who buy into the idea of digital giving come back to you the next time they feel generous.  It’s one more way they can reach you safely and easily when they want.  

The average American supports 4.5 charities so giving them a secure way to donate is an easy way to increase donor retention.   Build trust and a healthy habit of giving.  This year, use Giving Season to introduce your donors to a new, secure channel for giving that makes a bigger impact on your ability to provide services. 

Sounds good, doesn’t it? Introduce a 100% No-Fee Giving Season to your community – enroll your 501(c)(3) today at: https://app.netgiverapp.com