#givefreely blog

As a credit union employee, it's important to stay up to date on donation trends within your membership base. Understanding these trends can help you better connect with your members and create effective fundraising strategies. In this blog post, we'll explore some of the current donation trends and provide some tips on how to discover new trends.

As you know, a credit union's mission to serve its members and the community includes giving back to the community. Our give-backs can take many different forms. Some examples of community give-backs that we engage in include:

A 2022 poll by CUNA found that credit union clients viewed their credit unions more favorably than nonmembers view their banks and/or other financial service providers. The differences appear to stem from the credit unions’ more consultative approach, more consumer-friendly pricing, thoughtful products and services, and the overall sense of trust these institutions foster. Customers — especially younger consumers — seek relationships with organizations that have an obvious commitment to themselves and their broader community. These values as expressed in corporate mission statements and in daily operations and personal interactions. Your customers trust credit unions to build partnerships in their community and support local nonprofits.

Credit union leaders care about the financial wellness of their members. As their chosen financial partner, you play a role in what is important to them. Tax season can be stressful for your members. Taxes seem complicated and taxpayers tend to avoid anything that will overcomplicate their tax filing process. Encouraging members to claim their charitable contributions on tax deductions can greatly benefit them and your community.

Credit union leaders – you know your members are givers, and you see how organizations benefit from the generosity of people in your communities. Because you know your members, they know you care about their financial wellness on a personal level. If a member is in financial straits or enduring a tough time, credit unions offer programs to help if they miss a payment commitment. Itʼs personal.

Giving Day 2022 is November 29th this year and many generous credit union members will give to their favorite nonprofits like they do every year. This is a time to build on current and add new relationships – moments of caring and generosity – in our community. We know that the average age of a credit union member is 53 years, which encompasses some older Generation X and some younger Baby Boomers. But, did you know that Millennials (born between 1981 and 2000) are the largest living demographic cohort in the United States?

Giving Day 2022 is November 29th this year and many generous credit union members will give to their favorite nonprofits like they do every year. This is a time to build on current and add new relationships – moments of caring and generosity – in our community. We know that the average age of a credit union member is 53 years, which encompasses some older Generation X and some younger Baby Boomers. But, did you know that Millennials (born between 1981 and 2000) are the largest living demographic cohort in the United States?

Donations are the lifeblood of financial sustainability for many nonprofit organizations. For nonprofits that rely heavily on the generosity of individual donors, it can be difficult to plan future initiatives without knowing there is a steady source of funding. Engaged donors that give regularly are incredibly valuable to help nonprofits sustain programs and execute financial planning for the future. Donor engagement involves all programs and actions you take to make sure your donors are involved, thanked for their contributions, and strategically asked for donations in the future. Strategic donor engagement programs have demonstrable benefits that go far beyond traditional donations.